iPad’s upcoming launch & intense media interest has highlighted the lack of new applications (apps) that really grab potential new customers wanting new and exciting content. One UK company, mifiction , has reprised the interactive book of old & catapulted it into the 21st Century with a new service that is available on mobile devices as well as via the web. TechCrunch Europe recently reviewed the service (http://eu.techcrunch.com/2010/04/21/mifiction-takes-80s-style-game-books-mobile/ ) and highlighted that they’re looking for budding new authors to contribute to the growing library of new interactive mobile books . The mobile books themselves are available through a mobile device’s web browser and let the reader make decisions related to what happens next in the storyline. Smart phones, including the iPhone, are tailor made for this type of service and it’s also available across most other mobile devices too. It’s a great idea and for a free-to-download taster then try “The Three Tears” which is a story set in a parallel universe where time travel is possible. In this story the two mighty empires, the Protectorate and the Governance, fight each other across time and space, attempting to disrupt the other’s history whilst protecting their own.